LINERLESS-LABELS.CO.UK

TECHNOLOGY

The implications for food retailers are also important: The Producer Responsibility Regulations incorporated the EU Packaging Waste Directive into UK law in March 1997. This legislation advances the concept of ‘polluter pays’ with the retailer, as the final member in the supply chain, bearing the greater burden at 47 per cent of waste recovery targets.

As a leader in the market, Advanced Dynamics is positioned at the vanguard of technological developments which support the packaging and labelling industry’s responsibility to reduce its environmental footprint. The success of the company’s services is owed to its relationships with other pioneering companies who are also at the forefront of packaging and labelling technologies.  Irplast is typical of the manufacturers Advanced Dynamics represents all of whom can provide timely solutions often developed in close co-operation with some of the world’s leading food companies.

To meet such challenges Advanced Dynamics are introducing three specific patented solutions.

  These comprise ‘Take Away^®’ - a linerless labelling concept which is formulated to hold multi-sales and is compliant with all international regulations for reducing packaging impact.  The method supports the marketing technique of bringing sales forward as buyers commit to higher volume.  When compared with traditional solutions, such as shrink wrap and cardboard cases, the quantity of packaging needed to achieve the same performance is greatly reduced and is significantly cheaper on a cost per unit basis.  Furthermore the water-based adhesive formula will not compromise the primary packaging when the label is removed.  As it is available in a range of formats ‘Take Away^®’ can be used on a wide variety of packaging products including plastic bottles (PET and PE) as well as multi-layer laminates, rigid and flexible packaging, boxes and cases. 

Traditional bottle shapes can be grouped up to three, and square shaped drinks cartons/bottles can be grouped up to six.  The ‘Take Away^®’ concept also facilitates product traceability as barcodes and indicators  can be printed. In order to keep the continuous upgrading process, biodegradable and degradable Take Away^® solutions are under development.

Complementary ‘Label Tape^®’ - a reel-fed, liner-less wraparound formula for primary labelling, which has the advantage of partial or complete adhesive coating for ease of tear off. It is innovative, as the gluing system is not required on the labeller, and a cost efficient alternative to traditional self adhesive labels.

Label Tape^® can also be shrinkable (MD direction) and is a valid alternative to sleeves as saving can reach the range of 30% on unit basis. It can be customised as the options are: transparent (no label look), metalised or white.

Label Plastic^® – the final member of the trio – and refers to reel fed wraparound OPP labels and PVC and PET  shrink sleeves (tubular reel fed).

This lends itself to use in a wide range of products which include mineral waters, soft drinks, milk and dairy, beer, food and detergents.

Reel fed OPP wraparound labels are cost efficient (due to the material’s light weight) and very high performing.

The special advantage of shrink sleeves is that they are adaptable to the product shape. The reverse printing offers protection from scratching - thus safeguarding the finished product’s appearance. A further marketing advantage is that a wider product area can be used to hold print.  Sleeves are therefore a good choice when considering sales promotions where a more detailed sales message is called for. To top it all, Sleeves can accommodate tamper-proof closures which provide the reassurance of security for consumers who are particularly concerned about the risk of food contamination.